Amazon Sponsored Products campaigns can be a money pit. ๐ฐ๐ณ๏ธ
Driving sales requires more than just ad spend.
Before dumping more money into PPC, take a close look at your product listing optimization.
One of the biggest mistakes I see brands make is spending money on Amazon ads with an under-optimized product listing including a poor main image.
Your main image is the first thing customers see in the search results – if it doesn’t catch their eye and convey your product’s value, even the best ads won’t get many clicks.
Think of PPC as gasoline poured on an already burning fire. ๐ฅโฝ๏ธ
If your product listing is the fire and it’s barely a spark, adding more paid ad “gasoline” isn’t going to help much.
You need to first build a strong, optimized listing that naturally attracts clicks and conversions organically.
Before investing heavily in PPC:
โ๏ธ Optimize your title, bullet points, description, and backend keywords
๐ท Have professional photography that shows products from multiple angles
๐ฅ Make your main image pop with aggressive A/B testing through PickFu
Once your conversion rates improve from shoppers organically clicking through, that’s when PPC can really work its magic by driving additional click-throughs and sales.
Don’t let your PPC budget go down the drain. ๐ธ๐ฝ
Build an optimized product listing first to maximize your ad spend