Amazon Sponsored Products campaigns can be a money pit. 💰🕳️
Driving sales requires more than just ad spend.
Before dumping more money into PPC, take a close look at your product listing optimization.
One of the biggest mistakes I see brands make is spending money on Amazon ads with an under-optimized product listing including a poor main image.
Your main image is the first thing customers see in the search results – if it doesn’t catch their eye and convey your product’s value, even the best ads won’t get many clicks.
Think of PPC as gasoline poured on an already burning fire. 🔥⛽️
If your product listing is the fire and it’s barely a spark, adding more paid ad “gasoline” isn’t going to help much.
You need to first build a strong, optimized listing that naturally attracts clicks and conversions organically.
Before investing heavily in PPC:
✍️ Optimize your title, bullet points, description, and backend keywords
📷 Have professional photography that shows products from multiple angles
💥 Make your main image pop with aggressive A/B testing through PickFu
Once your conversion rates improve from shoppers organically clicking through, that’s when PPC can really work its magic by driving additional click-throughs and sales.
Don’t let your PPC budget go down the drain. 💸🚽
Build an optimized product listing first to maximize your ad spend