We MESSED UP an Amazon listing…big time.

(Here’s the lesson other agencies don’t want you to know):

It was a week we won’t forget anytime soon at Emplicit.

A week that tested our mettle and our commitment to our clients.

You see, at Emplicit, we’re known for our Amazon conversion rate optimization.

We take an existing listing.
Work our magic on the copy and images.
And voila! The conversion rate soars.

We’re so confident in our abilities.
We even offer a guarantee.

If we don’t deliver, we work for free until we do.

But this week, we found ourselves in uncharted territory.

– We pushed a test.
• We expected the same surge in conversion.
• But the numbers didn’t budge.
• In fact, they dipped slightly.

It was a gut punch.

We had been riding high.
Batting close to 100%.

This was really a humbling reminder.
Sometimes, even the best can stumble.

But here’s the thing about setbacks:

They don’t define you.
It’s how you respond to them that does.

So, we rolled up our sleeves and got to work.

– We conducted a thorough postmortem.
• We dissected our hypothesis.
• We identified the flaws in our assumptions.

And then, here’s what we did:

→ We went back to the drawing board.
→ Because our guarantee isn’t just words.
→ It’s a value-driven promise.

A commitment to our clients to deliver the results they expect.

So, even as I write this…
My team is preparing for a second test.

We’re pouring all our expertise…
All our creativity, into it.

Because we know that when we succeed…
Our clients succeed.

That’s what drives us.
That’s what keeps us going.
Even when challenges scream war against us.

In the meantime, I’d love to hear your stories.

What challenges did you face this week?
How did you rise above them?